Red Maple Media was contracted by Linda Hay Hypnosis, to create an e-commerce website to sell Hypnosis mp3 files. We created the e-commerce website using WordPress and WooCommerce, and also included a number of third-party WordPress plugins.

The website includes all original photography taken by Julian Barabas (Principal at Red Maple Media), is hosted on a server in our new Virtual Private Cloud, and includes a Secure Socket Layer (SSL) Certificate to ensure the website is “Payment Card Industry” (PCI) compliant. The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements designed to ensure that all companies that process, store or transmit credit card information maintain a secure environment.

We also added a number of visitor tracking features, that allow us to analyze end-user behaviour in order to derive actionable insights so we can continue to improve the website’s conversion rates. Since the website has been launched, the website has also increased the number of therapy session bookings.